Our POBTOS 5+
In 2021, Unity Makeup acquired the Korean high-end cosmetics brand POBTOS 5+ which established partnerships with international giants and top factories such as Intercos Italy, Tokiwa in Japan, Coson in Korea, and JS in Korea, covering the entire industry chain from R&D and brand building to sales and services.we have three intelligent warehousing and distribution centers in China and Korea, which can achieve rapid response to the product needs of distributors,dealers and stores.
In January 2023, POBTOS 5+ products were officially launched under the leadership of Henry. A large group of industry elites, including Yang Liu, were recruited to complete the team building, marking the entry of the company’s brand structure into the 2.0 era.
In the first year of market exploration, 23 provincial markets were rapidly developed, including Fujian, Sichuan, Xinjiang, Anhui, Henan, and Gansu etc.
Well-known national chain stores such as Beauty Star, Shimeiwu, Yuzhelin, POPO Chain, Xinyulou, and Meidi have begun to cooperate, and the number of offline cooperative stores has quickly reached 2,000+.
Through educational and training projects such as the Light Beauty Plan and visual learning, POBTOS 5+ has gained a good reputation in the market.
The blockbuster single product POBTOS 5+ Ice Fresh Air Cushion was launched in September, which became a hot item in offline channels, and batches of products were quickly sold out. In addition, a series of star products such as Long-lasting White Fatty, Usmant Eyebrow Pencil, and Moonlight Matte Powder has extremely high repurchase rates, and its excellent quality has laid a good foundation for consumer base.
At the end of 2023, a promotion campaign that swept Xiaohongshu made the Ice Fresh Air Cushion an instant hit. More than 500 beauty bloggers praised it, attracting countless fans with millions of views. In the same year, Pobtos5+ Xiaohongshu flagship store, Pobtos5+ JD flagship store, Tmall flagship store, and Tiktok flagship store were established to open up the online and offline multi-channel operation and promotion model!
